- NEW - Different color from previous design.
- ALL NEW - Parts are not interchangeable with previous design.
- EXCLUSIVE - Imported product.
- UNMATCHED - Almost as good as the competition.
- FOOLPROOF OPERATION - No provision for adjustments.
- ADVANCED DESIGN - The advertising agency doesn’t understand it.
- IT’S HERE AT LAST - Rush job. Nobody knew it was coming.
- FIELD TESTED - Manufacturer lacks test equipment.
- HIGH ACCURACY - Unit on which all parts fit.
- FUTURISTIC - No other reason why it looks the way it does.
- REDESIGNED - Previous flaws fixed - we hope.
- DIRECT SALES ONLY - Factory had a big argument with distributor.
- YEARS OF DEVELOPMENT - We finally got one to work.
- BREAKTHROUGH - We finally figured out a use for it.
- MAINTENANCE FREE - Impossible to fix.
- MEETS ALL STANDARDS - Ours, not yours.
- HIGH RELIABILITY - We made it work long enough to ship it.
Tags: advertising humor


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